West Lane Capital Partners Acquires Stake in Fantasy Files Group LLC

LOS ANGELES–(BUSINESS WIRE)–Private equity firm West Lane Capital Partners LLC (“West Lane”) has
acquired a majority stake in Fantasy Files Group LLC (“Fantasy Files” or
the ‘Company”), a California-based developer, manufacturer and
distributor of specialty cosmetic products under the Blossom, Blue Cross
and Savina brands. Ron Tinero and Mark Friedman, the founders of Fantasy
Files, will remain as executives and shareholders of the business. No
material changes in the operations of the business are planned. Terms of
the transaction were not disclosed. See www.blossombeauty.com.

Nick Sternberg, Managing Partner of West Lane, said: “We are very
excited to partner with Ron, Mark and their team to continue growing the
Company’s various brands and expanding the distribution channels both
domestically and internationally. The range of products offered by the
Company have attracted a large and loyal customer base, and we are
planning on launching various new and innovative products in the near

“Blue Cross Cuticle Remover has been a part of our family business since
1947,” said Mark Friedman. “Blossom cosmetics infused with real flowers
is rapidly expanding both domestically and internationally. We are happy
to entrust the future of these brands to West Lane Capital Partners.”

“Fantasy Files has experienced tremendous growth in the past several
years,” said Ron Tinero. “We are very pleased to have Nick and his team
on board. Their expertise, experience and managerial talent will allow
us to achieve the success that Mark and I have always envisioned for our

West Lane Capital Partners, LLC based in Los Angeles, CA is a private
investment firm that partners with entrepreneurs and management teams to
invest in lower middle-market companies. In addition to providing
capital, West Lane are actively engaged partners across the strategy,
operations and finance functions within their portfolio businesses.


West Lane Capital Partners LLC
Nick Sternberg

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