BCW Expands Strategic Planning and Analytics Groups with Key New Hires

NEW YORK–(BUSINESS WIRE)–BCW (Burson Cohn & Wolfe), a leading global communications agency,
announced today that Johanna Skilling has joined the firm as Executive
Vice President, Strategy and Planning, based in New York, and Jeffrey
Cutler has joined as Executive Vice President, Analytics and Performance
Media, based in Washington, D.C. Their hires underscore BCW’s commitment
to helping clients solve tough business challenges through creative
ideas informed by data and powered by technology.

Johanna and Jeffrey are both world-class talents who are experts in
mining research, data and analytics to uncover powerful and relevant
insights that move client audiences with precision and impact and drive
business results,” said Chris Foster, President, North America, BCW.
They are incredibly skilled at building high-performance teams and
tools and have delivered powerful results for clients across every
industry. I am delighted to have them on our BCW team.”

Skilling, who leads BCW’s North America strategic planning team across
all practices, is an award-winning career strategist who has built and
led strategic planning departments across agencies within WPP, Havas,
and Publicis Groupe. Her client engagements have spanned a wide range of
industries, including beauty, consumer packaged goods, finance,
healthcare, over-the-counter health, technology and telecommunications.

Skilling has spoken at numerous industry conferences, most recently at
SXSW on “Engineering Empathy” and the United Nations, where she led a
panel at the annual Economics and Social Council (ECOSOC) Youth Forum.
She is an Adjunct Professor at New York University’s School of
Professional Studies, teaching the graduate-level and professional
courses in brand-building and strategic planning. She is listed in “50
Business Profs to Follow on Twitter” and “Top 100 Marketing Professors
on Twitter” (SMM Magazine). She serves on the board of the Pvblic
Foundation, whose mission is to connect brands and businesses to the
United Nation’s Sustainable Development Goals, and she received a 2016
Leadership Award at the UN in recognition of her contributions.

Cutler spent five and a half years in senior roles at various Daniel J.
Edelman (DJE) companies. For the past three years, he was Executive Vice
President, Performance Marketing and Head of Analytics at Zeno Group. He
built Zeno’s Performance Marketing and Analytics Practice and led a team
of programmers responsible for building proprietary data applications.
In addition to his efforts in the U.S., Cutler also oversaw a variety of
global assignments spanning from communications, analytics and digital
consultancy engagements.

Before that, Cutler served as Senior Vice President, Insights and
Analytics at Edelman Intelligence. During his time at Edelman
Intelligence, Cutler spearheaded efforts to evolve service offerings
that united the best in primary and secondary research as well as
digital analytics. Cutler started his tenure at DJE serving as Senior
Vice President, Digital Strategy with United Entertainment Group (UEG),
where he built and directed all facets of UEG’s digital team, including
new business, client strategy, implementation, analytics, finance and
staffing. Earlier in his career, he was with Team Epic, USA Network,
fama PR and Going.com.

About BCW

BCW (Burson Cohn & Wolfe), one of the world’s largest full-service
global communications agencies, is in the business of moving people on
behalf of clients. Founded by the merger of Burson-Marsteller and Cohn &
Wolfe, BCW delivers digitally and data-driven creative content and
integrated communications programs grounded in earned media and scaled
across all channels for clients in the B2B, consumer, corporate, crisis
management, CSR, healthcare, public affairs and technology sectors. BCW
is a part of WPP (NYSE: WPP), a creative transformation company. For
more information, visit www.bcw-global.com.


Media: Catherine Sullivan
Phone: 212.601.3205

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