Kemp Rallies Partners Around Next-Gen Application Experience for Hybrid and Multi-Cloud Infrastructures

New Application Delivery Resources, Integrations and Flexible Licensing
position Kemp Partners for Increased Success versus Competition

NEW YORK–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#AXlt;/agt;–Kemp,
the leader in powering always-on application experience (AX), today
enhanced its global channel program and AX partner ecosystem with new
innovations and resources designed to drive accelerated adoption of the
company’s next-generation load balancing solutions. The Kemp AX partner
ecosystem includes technology alliance partners, system integrators,
distributors, value-added resellers, cloud service providers, managed
service providers, and solution consultants.

In conjunction with the company’s refreshed brand identity and product
enhancements also announced today, Kemp is aligning its partners with
the most flexible licensing, deployment and management capabilities to
help simplify the application delivery lifecycle for customers across
data center, cloud, hybrid-cloud or multi-cloud infrastructures.

“In a hybrid or multi-cloud world, putting all of your applications
behind a single load balancer or application delivery controller (ADC)
can be futile, the best Application Experience (AX) will be when
application services are dedicated to individual applications,” said
Peter Melerud, co-founder and chief strategy officer for Kemp. “Our
product enhancement presents an opportunity for partners to provide
increased value to customers. With our per-app ADC deployment model and
per-app analytics, our customers benefit from greater business agility
and flexibility to migrate applications to the cloud as they see fit.”

Enhanced technology and platform integrations

With increasing adoption of cloud and multi-cloud architectures,
platform ubiquity is more important than ever. As the first virtualized
and cloud-ready ADC, Kemp is now extending its technology partner
integrations to include advanced tier status with VMware on AWS, Select
status with Dell EMC Elastic Cloud Storage (ECS), and advanced tier
relationship with Amazon Web Services (AWS).

“As organizations distribute their workloads across hybrid cloud
environments, the centralized application viewpoint is no longer
central,” said Ivan Oprencak, director, product marketing, VMware Cloud
on AWS. “This is where Kemp’s integration with VMware Cloud on AWS will
help customers in seamless and cost effective distribution, management
and monitoring of workloads across hybrid cloud environment. This will
definitely help customers accelerate their hybrid cloud journey.”

New cloud service provider partnerships

Kemp has extended its cloud service provider partnerships to include
CenturyLink, Ceryx, ConvergeOne, Options IT and Kemp’s
per-app consumption model for load balancing/ADC, combined with new
automated centralized provisioning, simplifies how service providers can
deliver and manage these solutions for customers. The xSP benefits from
a more repeatable, instant-on deployment model, and metered licensing
aligns with the xSP cost models to drive positive revenue day one.

New tools to drive channel readiness

Kemp is arming its channel partners with valuable sales, marketing and
training tools to facilitate new market opportunities and to quickly
grow the load balancing/ADC business worldwide. This includes resale and
distribution partnerships with CDW, Immix Group, Ingram Micro, SHI,
Synnex, Exertis, SEC Datacom, ADN, IT2Trust and more. Partner benefits

  • Flexible pricing options: Perpetual, subscription and metered licensing
  • TCO calculator: Compares metered, perpetual and competitive ADC
  • Assessments: Evaluate multi-vendor load balancing effectiveness
  • Partner Central: Comprehensive access to sales and marketing
    enablement tools
  • Training: World-class training
  • Margins: Competitive margins and incentives

“CDW and Kemp have been partners for years and our mutual customers have
benefited from Kemp’s innovative software,” says Brian Werth, category
leader, enterprise networking for CDW. “CDW is excited to help champion
application experience for customers of all sizes as their workloads and
environments evolve with Kemp.”

“Our IT solutions and infrastructure solve 90% of the security and
compliance regulations that our customers at the federal, state and
local government have to fulfill, such as PCI, FIPS, NIST, FISMA and
WAF, so that they can focus on what they do best,” said Claude Swanson,
director of service Delivery at IT-CNP’s
division. “At the government level, application experience takes on an
expanded meaning. Our partnership with Kemp plays an essential role by
providing a seamless, highly available, and secure experience for
today’s rapidly changing application delivery environment.”

About Kemp

Kemp powers always-on application experience (AX) for enterprises and
service providers. Leveraging an agile per-app ADC/load balancing
consumption model, predictive analytics, and automated issue resolution,
Kemp is radically simplifying how customers optimize, analyze and secure
their applications across private and multi-cloud environments. Kemp
counts more than 25,000 customers and 60,000 application deployments in
115 countries. Take control of your application experience at


David Quaid
646 885-6697

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