American Express Global Business Travel, The Coca-Cola Company, Hilton, Ola, and TAP Air Portugal Honored at MicroStrategy World™ 2019

PHOENIX–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;$MSTRlt;/agt; lt;a href=”” target=”_blank”gt;#MSTRlt;/agt;–MicroStrategy®
Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise
analytics and mobility software, today presented MicroStrategy Customer
Awards to American Express Global Business Travel, The Coca-Cola
Company, Hilton, Ola, and TAP Air Portugal. These global leaders
received their awards for their outstanding enterprise analytics and
mobility applications at MicroStrategy
World 2019
, MicroStrategy’s 22nd annual enterprise
analytics and mobility conference, which kicked off on February 4 at the
Phoenix Convention Center.

“MicroStrategy Customer Awards celebrate market leaders for their
exemplary use of analytics to achieve significant ROI, greater
operational efficiencies, and differentiated customer experiences,” said
Michael J. Saylor, CEO, MicroStrategy Incorporated. “We could not be
happier to acknowledge our customers’ achievements and hard work.
Today’s winners represent a leading group of global brands that have
distinguished themselves for successfully using MicroStrategy to drive
greater business value.”

Highlighted below are four of this year’s MicroStrategy Customer Award

American Express Global Business Travel

As the world’s leading business partner for managed travel with 16,000
travel professionals in more than 140 countries, American Express Global
Business Travel (GBT) uses MicroStrategy as the foundation for Peer
Travel Insights™, a new benchmarking solution for its current clients.
Built using MicroStrategy dossiers and dashboards, Peer Travel Insights
allows clients to compare their corporate travel programs against
similar companies to establish baselines, define best practices,
prioritize improvements, increase employee satisfaction and traveler
well-being, and optimize their travel programs.

The Coca-Cola Company

The Coca-Cola Company relies on MicroStrategy for its Performance
Intelligence Application (PIA), an innovative tool that delivers
consistent, accurate self-service reporting for finance leadership and
users. Delivering cascading metrics and standardized reporting that’s
available via web and mobile, PIA helps streamline routines and
eliminates the time spent resolving discrepancies caused by inaccurate
spreadsheets. The Coca-Cola Company has been able to realize measurable
productivity gains through both process and technical automation and
faster data-driven decision-making, improving the way the Company
interacts and makes strategic decisions with its financial data.


As Hilton enters its 100th year with a portfolio of 16
world-class brands comprising more than 5,600 properties in 113
countries and territories, the global hospitality company is leading the
way in leveraging data and analytics for better, more personalized
hospitality experiences for travelers. As a part of its Data & Analytics
program, Hilton has partnered with MicroStrategy to develop the ability
to conduct side-by-side analysis of important performance metrics for
its brands and properties. This unique analytics solution leverages
MicroStrategy’s Enterprise Semantic Graph™, in-memory big data
capabilities and tailored dashboards to inform commercial decisions.
Hilton plans to expand the use of this application and its self-service
capabilities to deliver growth and ultimately provide exceptional guest
experiences at every touchpoint.

TAP Air Portugal

As a flag carrier airline in Portugal with headquarters at the Lisbon
airport, TAP Air Portugal leverages MicroStrategy to highlight
operational performance KPIs and other critical information within
dashboards that are presented on user mobile devices and smart TVs in
the main control room and corporate offices. Every dashboard stimulates
awareness and decision-making on issues that can impact on-time airline
performance. TAP Air Portugal’s c-suite and operational control teams
rely on these powerful visualizations to make strategic real-time
decisions that continue to improve overall performance and customer

Join or follow the conversation on Twitter using the hashtag #analytics19.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of
enterprise analytics and mobility software and services. Our mission is
to make every enterprise a more Intelligent Enterprise™. MicroStrategy
2019™ delivers modern analytics on an open, comprehensive enterprise
platform designed to drive business results with Federated Analytics,
Transformational Mobility, and HyperIntelligence™. To learn more, visit MicroStrategy
online, and follow us on LinkedIn,
and Facebook.

MicroStrategy, MicroStrategy World, Enterprise Semantic Graph,
Intelligent Enterprise, MicroStrategy 2019, and HyperIntelligence are
either trademarks or registered trademarks of MicroStrategy Incorporated
in the United States and certain other countries. Other product and
company names mentioned herein may be the trademarks of their respective



Claudia Cahill
MicroStrategy Incorporated

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